About Us

Our Journey

Since 2011, Asaagat has been dedicated to bringing you minimalist, easy-to-use skin and hair care products. Staying true to our roots, we continue to curate our cosmetic range using only organic extracts from herbs and plants.  

Our Mission

To make self-care effortless and enjoyable. Every Asaagat product is designed to work on multiple levels, providing comprehensive skin care—because, to us, less is more!

Our Ethos

True beauty comes from simplicity and confidence. We believe in embracing your natural self, making self-care a ritual of self-love, not complexity.

Our Values

We are committed to delivering products that not only meet but exceed our promises—because you deserve the best.

THE FOUNDER

Geetikaa Kakkar, the founder, has been involved in community building and women's financial stability since 2007. Her company, Gauri International, has worked to revive and dignify the dying art of hand knitting by training hundreds of women in Uttarkhand. Her knits are exhibited in major exhibitions in Delhi, Jaypore, and other locations.

Her mission with Asaagat is simple: to make self-care easy, enjoyable, and rooted in authenticity and quality.