Our Story

What Asaagat Stands For

This venture of working with plants & herbs is a salute to my mother who inculcated this love in me. The seed was planted in my younger days. I grew up seeing my mother using products from the kitchen & the kitchen garden regularly & what beautiful flawless skin & thick long hair. Sadly I had awful skin with acne, pimples & whatnot. I had thick curly hair which I hated because I wanted straight hair. My dream was how to look like her.

But as usual children don’t listen to their parent’s advice & I too went the same route for years with no relief. Out of utter frustration I thought of trying out my mother’s constant companion-the aloe vera plant’s extract on my face & hair. I got WOW results within 3-4 days and saw a difference. I was amazed, happy & humbled with the results and this gave root to the seed of using products that nature has abundantly blessed us with.

The concept of this whole journey of working & understanding nature is brought to you by Asaagat. We use totally plant based derivatives & all our products have been certified by the concerned Ayurvedic board.

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Meaning Of Asaagat

The world is created by a union & it’s always WE which is greater than I.ASAAGAT is also a union of 2 words AS & GAT. Meaning WE & GO. I coined the word ASAAGAT because nature & me, you: the customer, we are working in tandem to grow as a person, as a product & then as a brand which truly is for you & your uniqueness. 

Our vision 

Bringing you the best possible natural plant based option for a healthy glowing skin & hair. A beauty regimen with easy to use multilayered products, meaning one product works on multiple levels.

Our Mission

Each one of us is unique in our own way & we should accept & celebrate our own uniqueness adding value with our beauty & grace. Aging is normal, the lines appearing over a period of time shows that we lived fully & truly. We bring the products which are a celebration to who you are.


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Meet Our Founder


I am Geetikaa Kakkar a proud mother of 2 grown up children, a home grown entrepreneur, with a never say die attitude.

I am the founder of Asaagat, the green indie brand, bringing to you simple solutions for everyday beauty issues with my multi layered products.

The products are based on our old ayurvedic practices of using the natural way to preserve our outside & inside beauty. We use aloe vera, manjistha, milk, saffron, rose etc in our products . Each product is packed with utmost care to make it a worthwhile purchase for my customers.

I am always available to answer your questions. Drop me a mail on the contact us page.

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